Dec
1
Everyone gets excited when they feel they have a brilliant idea, but it’s important to remember that good ideas are not always marketable. It’s actually one of the biggest mistakes people make in business-that their idea is so magnificent everyone is going to want to buy it, when in fact nobody will ever care about the website you’re trying to develop.
This is where you need to draw the line on whether it’s worth it or not. If you want to design a website for your company, but have no way or reason to market it, perhaps you should keep the website small and not put very much effort into it. Designing a website that is intended to get no traffic is a complete waste of time, and this is what most web designers are going to talk you into doing. After all, why spend money designing a website that nobody is ever going to visit?
If web design is something that you’re genuinely interested in learning, the first thing that you need to realize is that it is not a computer skill; it’s a marketing skill. Sure, there are many computer skills that you are about to learn, like writing HTML and coding CSS, but they are minor lessons in the marketing world. There are way too many great website ideas on the internet, but most people are unable market them properly so they slowly turn into somebody’s weekend hobby and never see the potential that the developer original strived for.
Let me reveal to you one of the biggest mistakes people make when putting together a website: They decide to build a website that “everybody” can find interest in. The Internet today is full of these websites and none of them have any type of relevancy to them whatsoever. If you want to succeed, you need to target a small sample of people. We call this niche marketing and it is the best way to get genuinely interested people to your website. For example, don’t design a website for those who are interested in sports. Instead, design a website for women who love basketball. People will be more interested in what you have to say when you are targeting a niche market.
When designing a website, try to focus on solving somebody’s problem-rather than trying to make some kind of money off of them or give them useless content. People respond very well when they feel that they’re not being heavily marketed to and are getting answers to their important questions.
Before you get started designing a website, it is a good idea to do research on whether people are actually searching for the content that you are writing. You can do this by using going to several comparable websites and seeing how their content is laid out. Google is one of the best tools to find out if your topic is popular. Remember, competition is a really good thing! It means that the idea you are about to put together is working for someone!
Article written by Andrew J. McClary, © 2008, All Rights Reserved.
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