Dec
2
Although the actual content on your website is not directly associated with the design process, it’s important that before you begin the development process of your website, you have all of your content written. It is important that your information is well written, without grammar or spelling errors and is ready for production. Many web designers prefer to put draft copies of their material in their websites while their in designing and I would like to advise you not to do that. It makes editing far more difficult to change when it’s getting close to production. You will also experience more delays before you are ever able to make money off of the project.
Having content that is publishable is the most important job of a copywriter. A copywriter, which in many cases is unfortunately also the web designer, is responsible for creating a written version of an organization’s mission, history, services, contact information, and whatever else will assist in marketing the website. It is imperative that the website is well written and full of information for these reasons:
- A well written website will respond better to the user reading it. A website isn’t just a nice design, it should be filled with valuable information for the reader, or otherwise the reader will simply leave and go to another website.
- A well written website will respond better to search engines which, in turn, will result in an increased number of visitors to your website.
- Individuals only buy products that they can trust, and that trust is established within the first five seconds someone comes to your website.
Just as you came to my website and purchased my product, in trust that I would deliver the best possible website design course for you, those who visit your website will also receive an immediate impression of everything about your company—based on how it’s written, how it looks, and how it feels. These are essential tools you need to absorb to become the best web designer you can possibly be. I have built my success over the years by only delivering quality products to my customers, just as I’ve done to you in this book—which is why my product has sold so well. I would like you to incorporate these core values in the copywriting of your website, because you will receive many rewards in the end by delivering your customer the best quality product you can possibly provide to them.
Besides copywriting, a “Copyright” of your content is also a very important. You’ve seen it before, but what do you know about this “Copyright © 2007 Amazing Design Secrets All Rights Reserved” phrase? It means so many things and it’s very important that you understand this. What you publish on your website is binding and you can avoid many legal problems by only using content that is either yours or yours only, or content that is licensed for you to use. This includes any text, data, tables, pictures, etc. I cannot tell you how many times I’ve seen web designers loose everything because they stole a picture from something they found in Google Images, or companies who went bankrupt in litigation and they were forced to pay so many royalties to other companies they stole data from. Do yourself a favor and have a firm contract with the company you are building this website for and release any liabilities you can that can get you into trouble. You may even want to consult an attorney for advise on the content that you are delivering to your customers and potential leads. A good legal review will always serve you better in the long run.
Design Secret
Ivan Hoffman - I would like to recommend to you a website that I’ve been using for years to learn and stay current on copyright laws, trademarks, web design laws, internet law, and intellectual property law. His name is Ivan Hoffman and he’s been the pioneer on copyright infringement since the inception of the internet. His website is: www.ivanhoffman.com and I definitely recommend that you read his articles before you begin a professional web design and development project. His insight and experience will help you choose the right solutions for your clients and prevent many legal troubles in the future. Remember that the ideas you come up with are yours and it is your responsibility to protect what you own, even if you’re building it for someone else for profit.
Article written by Andrew J. McClary, © 2008, All Rights Reserved.
Social Bookmarking:
BlinkList
| Blogmarks
| del.icio.us
| Digg it
| FeedMarker
| Furl
| Linkroll
| ma.gnolia
| Netscape
| Spurl
| StumbleUpon
| Yahoo MyWeb
|
Related Posts
Comments
Leave a Reply
