Nov
19
It’s absolutely amazing how much graphic design improves your conversion rate nowadays! Back in the day–a.k.a. 1994–graphics played little impact on online sales and it was almost better if you didn’t have any graphics at all. I remember opening each image I used and compressing it to the lowest possible quality so it would render well on dial-up. This is simply not the case anymore!
Today, a powerful graphic can totally change someone’s opinion of your product and they will more likely be swayed in your marketing. In an age where every conversion counts, it’s so important to use your technology to your advantage. I believe that you need to have a source for inspiration when doing graphic design for your website. My source has been Apple’s website. I find their website so intriguing. You can learn a lot from a website that converts so much of their traffic. One thing that you’ll immediately notice after visiting their website is their use of transparencies in their graphics.
They are able to accomplish so much more with a higher resolution, higher bit compression graphic. Next time you’re designing a website, I recommend pulling the background out of your images in Photoshop and saving them as PNG-24 and see all of the amazing things you can do with them! It just might be the answer to your prayers!
There is a catch, however–these 24-bit graphics have issues in rendering transparencies when using Microsoft Internet Explorer. Why Microsoft would not include support of these graphics by default puzzles me, but luckily there is an easy fix!
Add the following to your <HEAD></HEAD> tag of your HTML page and upload the attached JavaScript to your website.
PNG-24 JavaScript fix for Microsoft Internet Explorer
Article written by Andrew J. McClary, © 2008, All Rights Reserved.
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2 Responses to “Using PNG-24 Graphics”
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Thanks Andrew! This fixed my problem
Thanks.
You helped me.
Now I can stop using png8 bit.