Feb
21
Using Negetive Keywords
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Did you know that Google allows you to bid on Negative keywords as well? This can help you out tremendously if you do your research. For example, if I were promoting a digital product, like a “learn to sing” course, I would probably want to remove certain types of visitors from my website. You can do this two ways, you could qualify your visitors with very relevant ads (sometimes by adding the price of the product to the ad) or you could register negative keywords with your advertising campaign. Read more
Jan
17
My “Formula” to Getting Traffic
Filed Under Web Design | 1 Comment
I’m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don’t understand everything involved with making a website marketable. Some think that it’s your web design that makes you marketable, with the “if you build it, they will come” mentality. Some are more concerned about simply having a website with a contact page, with the “if I have a website, everyone will find me and contact me instantly” mentality. The truth is, it takes a lot of work to a get a website together that is marketable and achieving the conversions you’re looking for. Here is my formula. I can’t guarantee it will work for every business, but it certainly works for me. Read more
Dec
20
Keyword Research
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Researching keywords can take you a very long way. This is one of the reasons why I recommend to my web design students to read this book before they get involved with website that may or may not be successful. Before I get into the technicalities of researching keywords, I’d like to tell you a story of a failure I had when I first started out in Internet Marketing. Read more
