Dec
19
Promoting an existing product is one of the easiest ways to make money on the internet. In fact, most of the “get-rich-schemes” that involve online marketing are affiliate based. The concept is simple, you sign up for an affiliate program for a specific product, you receive a special URL with a unique ID tied to your name, and when you promote that special link, you get credit for the sale.
he first step to promoting a product online is to find an affiliate program for a “high gravity” product that pays out high commissions. As I mentioned in the last chapter, affiliates should not sign up for an affiliate program unless they are making at least $30 off of it. Since most programs involve digital products, it might be wise to not join programs that pay lower than 75% because of possible product returns (which result in lost commissions). To find the right affiliate program I recommend going to ClickBank and choosing a product in their marketplace to promote.
Once you find a product that has a high gravity rating, pays a high commission, and seems to be a high quality product, the best thing to do is contact the product developer. I like to explain that I’m an affiliate and want to promote his or her product and I usually ask for a free complimentary copy-and they usually give me a copy no questions asked. It also helps to tell them exactly what you are trying to do because they might have feedback that can help you. For example, when promoting Jamorama, I used Google AdWords to advertise my guitar lesson review. The great people at Rock Star Recipes were kind enough to tell me to exclude the entire county of the Philippines from advertising because traffic from that country usually results in several clicks but very little sales. I also learned from Jamorama that the only countries that actually generate conversions of 1% or better are USA, UK, Canada, Australia, Singapore, Netherlands, New Zealand, France, Norway, Italy, Ireland, Hong Kong, Denmark, Chile, Switzerland, Austria, Croatia, Slovakia, Estonia, Iceland, Bahrain, Trinidad and Tobago, Qatar, Bermuda, Kazakhstan, Zambia, Antigua and Barbuda, and South Africa. This saved me hundreds of dollars in lost revenue just by contacting to product owner.
The next thing you need to do is figure out how you’re going to promote this product. Do you have a mailing list? Statistics show that a good mailing list will have the highest conversions out of any other media. Are you going to use Pay per Click advertising? If you are, I recommend creating a review website with an honest review of the product and place your affiliate link within the body of the review. This usually results in the best conversions when advertising throughout a review page. It is also important, however, to have many relevant articles on your website to prevent Google from flagging you as spam.
Another way to generate money as an affiliate is to create a web page where you collect e-mail addresses from people that are interested in the topic. Creating a page with a form and offering some kind of bonus for signing up for your list can have many benefits. First off, you gain a very valuable piece of information: the e-mail address of someone that is interested in a particular category of products. Now, you have the ability to market several products to a person over a specific period of time. I like to use GetResponse for this service because it allows me to collect e-mail addresses and do certain things with it.
Some affiliates find success by building web pages that advertise part of the sales copy for the product and offer a special bonus or rebate to customers who purchase the product via their affiliate link. Of course, you need to read the terms and conditions of your affiliate program before you use this concept. ClickBank, for example, does not allow its affiliates to offer rebates to their customers and neither do several other affiliate managers.
One method affiliate marketers use to sell their products is by writing very extensive and quality articles for customers to read. The concept is that you write content that people want to read, overtime Google rates you well in the search engines, and you use your articles to sell you product. This is a very effective way to sell products because the sales are done subliminally and everybody wins. You can also compliment your articles with Google AdSense, which allows you to have advertisers fund your website. Really good websites can generate thousands of dollars per month in AdSense revenue alone!
If becoming an affiliate marketer is something of interest to you, then I recommend signing up for Affilorama. I’ve been using it for years and absolutely love the product. It has helped me generate a lot of extra income from affiliate programs and I believe it’s a must for beginner affiliates!
Article written by Andrew J. McClary, © 2008, All Rights Reserved.
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