Dec
26
Google uses a patented technology that has completely changed the way content is organized in their search results and it has revolutionized the way people search the web. The concept is actually based off of a very complicated algorithm (as seen on the right) where each web page is assigned a rank of importance. The concept is that with the more websites you can quality back links your website; you can increase your PageRank on Google. The back link concept is the same for almost every search engine, but Google is very special. Google ranks your web pages between 0 and 10. When you trade links with websites that have a very low PageRank, you require several more back links to attain a higher PageRank.
Check out the table below, it does a wonderful job at showing how many links you will need to attain a high ranking. Say we have a website that has a PageRank of 1. In order to gain a PageRank of 3, you will need to trade 555 links from websites that have a PageRank of 3 and fewer than 50 external links to achieve that new PageRank. Sounds difficult, doesn’t it? Not really! The Yahoo! Directory and the DMOZ directory usually both have extremely high a PageRank’s. If you can simply get an internal link from a website that has a PageRank of 5, achieving a PageRank of 3 only requires that one person to link to you!
| PR | PR3 | PR4 | PR5 | PR6 | PR7 | PR8 |
| 1 | 555 | 3055 | 16803 | 92414 | 508277 | 2795522 |
| 2 | 101 | 555 | 3055 | 16803 | 92414 | 508277 |
| 3 | 18.5 | 101 | 555 | 3055 | 16803 | 92414 |
| 4 | 3.5 | 18.5 | 101 | 555 | 3055 | 16803 |
| 5 | 1 | 3.5 | 18.5 | 101 | 555 | 3055 |
| 6 | 0.5 | 1 | 3.5 | 18.5 | 101 | 555 |
| 7 | 0.5 | 0.5 | 1 | 3.5 | 18.5 | 101 |
| 8 | 0.5 | 0.5 | 0.5 | 1 | 3.5 | 18.5 |
| 9 | 0.5 | 0.5 | 0.5 | 0.5 | 1 | 3.5 |
| 10 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 1 |
In theory, you can back link your way into a PageRank of 8 (from a PageRank of 1) by having 2,795,522 websites link to you, but it’s important to realize that if you practice this scheme (which Google considers link farming), you will get banned from the search engines.
If your website has a PageRank 0, there may be a problem that you should investigate. Google gives this PageRank as a penalty for websites that are promoted by unethical and illegal means, including link farming. If you have just registered a domain, don’t fret—Google automatically registers a Page Rank of 0 for newly registered domain names.
Other things to boost your PageRank:
- Purchase an older domain name. Statistics show that those who purchase old domain names rank better (and faster) in Google. I have personally seen this and it does help.
- When you purchase your domain, don’t purchase it for just one year. Statistics also show that websites that are registered for 10 years instead of 1 perform better in Google and other search engines. This is because search engines assume relevancy for websites that “are going to be around for a while”.
- If you have a link that you do not want crawled for purposes of PageRank, add rel=”nofollow” to your anchor tag (<a href=”#” rel=”nofollow”>Example</a>).
- If you have text within a web page that you don’t want the search engine to craw, you can avoid the problem by converting your text into an image. The bots that crawl websites are unable to crawl images for text, so by placing the text into an image in Adobe Photoshop can save you from loosing your positions in the search engines.
Article written by Andrew J. McClary, © 2008, All Rights Reserved.
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