Dec
26
MSN, also known as Live Search, has become a very intimidating search engine to optimize a website on. Because Google and Yahoo! take up so much time to optimize, spending hours conforming to MSN’s specifications can be a chore. MSN is a very heavily marketed product. After all, Microsoft (the owner of MSN) has included the website as the home page for almost every computer in the entire world-which has gave it dominance in the search engine world. Although this doesn’t mean that MSN is a great product, it does mean that it is a website worth optimizing for.
Anchor tags are very important for this search engine. If you want a high search result, you need to remember to use the correct keyword within your anchor tag. You should greatly avoid using text like “click here” to describe your hyperlink and you should also more time focusing on the content of your website than anything else (like the other two important search engines).
You should really avoid URLs that have query strings built into them (which you’ll find out more about later in the book). Query strings are used when you want to pull dynamic content from your database into your website’s design parameters. Their robots do not do the best job at crawling nested websites, so a good sitemap will help you a long ways.
Like Yahoo! and Google, Meta tags are pretty irrelevant in this day and age. Not to say that you should avoid using them, but you shouldn’t count on them either for the purpose of SEO. The most important Meta tags to use are the Title and the Description tags.
The most important thing to remember with the MSN algorithm is that it focuses on the quality of your website, including the page content, the number of pages that link to your website, and the relevance of keywords to that correlation. Too many back links can also be a bad thing when your website is irrelevant.
However, the most important aspect is the content in your web page. You are more likely to achieve success whenever the content of your website is clearly written in proper English and free of spelling and grammar errors.
Article written by Andrew J. McClary, © 2008, All Rights Reserved.
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