Jan
7
Finding a profitable niche is the most important part of starting an online business. If you want to be involved in a lucrative opportunity, you must be willing to investigate popular keywords to sell to your specific niche. Some business opportunities are going fail and some are going to be great successes. In my experience, 50% of my startups are failures. Unfortunately, it’s a matter of trial and error whether your business is going to be successful or not.
I have a client who found his niche a few years ago in the healthcare field. A family member of his was diagnosed with autism and the parents did not know what to do. He saw the child’s mother trying everything to treat his disorder and dealt with many struggles along the way. He almost immediately found a very profitable niche: desperate mothers wanting answers to their child’s illness. He started doing research and found vitamin supplements and lifestyle changes that helped children with autism and put his findings into an e-book–which he now sells for $39.95. Whether his book works or not is beside the point, he is able to make over $700 per day off of a specific niche market and he does very little work to make that happen!
I’d like to invite you to explore the Micro Niche Finder Tool. It’s an amazing product that I use to find niches very easily. You can compile reports, track trends, and easily determine if the niche you’d like to get involved with might be profitable or not.
The biggest benefit to marketing to a niche audience is that paying for traffic is super easy. Think about it, your click through rate is going to be higher so you’re cost-per-click will be lower, your keywords will be more precise and your conversions will be much more cost effective, and your overall cost per conversion will be much lower because your competition is much smaller.
If you find a product within a niche market that you like, don’t think of them as a competitor. Rather, think of them as assurance that the niche is popular and can be monetized. Here are a few popular niches you could explore. To find products for the specific niche, simply type the keyword into Google and click on the publisher’s advertisement. Here are some examples of great niche markets that you can explore:
- Beauty and Skincare - find a book that teaches you how to look younger and remove stretch marks, moisturize your skin, keep your hair health and clean, or get rid of winkles, etc. This is a very popular niche that women respond to!
- Becoming Organized - find a book that helps you organize. Notice all of the televisions shows that are beginning to tailor to dirty people? “Clean House” on the Style Network is a perfect example of this. If you can find a book that you can resell that makes organization easy, create storage space, etc, you will be able to target a great audience!
- Customer Service - A book about what kind of language that can be used in a customer service environment, dealing with complaining customers, creating a happy work environment, entertaining customers, dealing with difficult customers, etc, are great niches to explore. Any number of these can sell very well to your target audience!
- Pet Care - Pet care is something that many people interested in. If you can find a book that teaches you how to train your pet, teach it tricks, control fleas and odors, or stop dog aggression are wonderful markets to explore!
- Fashion - How to get a deal when shopping and how to bargain, making an impact on your wardrobe, how to dress with style, how to shop on a tight budget, or how to color match your clothes are good niches as well.
- Gardening - Most people do not have green thumbs. If you can find a product to teach you how to fix a bad lawn, how to create a magical garden, creating an herb garden, or take care of houseplants are all great niches.
- Fitness - Weight loss is another popular niche, but so is maintaining the perfect weight, keeping your whole family healthy, getting on a fitness regiment, building muscle, etc.
- Health - If you can target a health audience, like someone dealing with cancer, or if you have a natural cure for a disease, or if you can teach someone how to deal with a disorder like ADD or Down syndrome, you can target another very “desperate” audience.
- Home Repair - Everyone wants to learn how to do it themselves. If you can teach someone how to paint, put up drywall, fix plumbing, or wire electric outlets, you target another great audience.
The best way to purchase rights to a product is by contacting the author of the product. You can purchase anything ranging from software, e-books, and even entire companies-everything on the internet is for sale!
Article written by Andrew J. McClary, © 2008, All Rights Reserved.
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