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It is my opinion and that of several other internet marketers that the best way to make quick money online is to focus of a well-researched niche. It is a beautiful way to market to a highly targeted group of people, while spending as little money as possible, by selling knowledge you already know. It is also the best way to increase the chances of a sale because the prospective buyer is already interested in your product or products like yours. If you were selling Girl Scout uniforms, you wouldn’t target the boy scouts would you? Being highly targeted will keep your business alive.
We’ve all heard the saying, “I can sell ice to Eskimos”, well, the truth is that nobody can really make a money selling something to someone that has absolutely no use for and no interest in—and you certainly will not make a living selling ice to Eskimos. It is very difficult to market a vague topic. In fact, I encourage you to not even promote or create vague products for several reasons. For one, they’re very expensive to market. Could you imagine the competition involved in a category like “music” compared to a category like “how to play lead guitar”? The “music” category is going to cost you a fortune and most of your traffic is not even going to be relevant. Imagine spending money in advertising and having 1/1000 people buy your product—if you’re lucky. I’ve seen this mistake over and over again and I know better than making this mistake in every endeavor I get involved in. Now, a category like “how to play lead guitar” is very specific to a much targeted audience. You’re practically selling your product to your customer before they even visit your website. If your product is specific enough, you can increase your conversion rate from 1/1000 sales to massive 1/10 sales.
Here are a few products that have performed very well in their respective niche markets. Most of them can be found on the ClickBank marketplace to research, but these are a few that I promote regularly because they perform so well in all of my campaigns
- Jamorama
- How to Catch a Cheating Spouse
- Rocket Piano
- Rocket Spanish
- Singorama
- How to Stop Dog Aggression
- Offshore Oil Rig Jobs
- Job Interview Success System
Notice how targeted these products are? Some of them even go for the desperate factor and in my experience the desperate factor sells very well in this business. Those who are looking for advice and are searching for it online want privacy and are desperate enough to search for “the easy way out”. Take “How to Catch a Cheating Spouse”, for example. The person searching for this product obviously wants to know “How to Catch a Cheating Spouse” and he or she is probably willing to fork over some cash to find out. These kinds of products are everywhere on the internet and in every possible category. You have two big choices when building an advertising campaign and they are to either create a product of your own product or promote someone else’s product (see the next chapter). The most important step is to find an audience that you can relate to.
One tool that I feel is well worth your investment is the Micro Niche Finder Tool. It’s a powerful new software tool that uncovers hot untapped niche markets that have been completely overlooked by the masses and allows you to swoop in and absolutely dominate these niche markets. It has greatly helped me find new interesting niche markets and make huge profits on them. Research is one of the most important aspects of online marketing because it is easy to build a great product, but it is not easy (and sometimes not even possible) to promote even a good product that no one is interested in purchasing.
Many people ask me “if I make my product extremely targeted, won’t I be missing out on customers?” No! In fact, you are most likely gaining customers. There are billions of people in this world and the probability of finding people who are interested in what you have to say if extremely high—but only if you market to those who are interested in what you have to say. That is the beauty of Internet Marketing! With television and radio advertising, it is very difficult to narrow down your marketing to specific group of people. This is why most products that are sold on this media are vague products that everybody can find a use for. Let this be a warning: these are the hardest to promote and the most expensive to find leads for. The internet opens up new opportunities for higher quality products that are relevant to what the customer wants. When you do good market research and heavily target and dominate a market, the possibilities are endless!
In my experience, the health and fitness categories perform really well in niche markets. The “Easy Quit System” is an excellent example of this. It’s a product devoted to helping people quit smoking and for a small fee, he promises to make that happen. The creator of this system obviously knew that he had a great selling product before he even developed it. I’m sure he had to spend very little on advertising to achieve extremely high results. However, that domination only lasted for short period of time because eventually several other “quit smoking” systems have become competitive and the cost of advertising has skyrocketed. However, his product still ranks very highly on Click Bank and is heavily promoted by his affiliates.
Good niche marketing goes after the desperate factor and has customers sold before they even visit your website. I encourage you to find the niche that works for you and results in higher and more profitable results. Remember, you can truly sell ANYTHING on the internet—and InfoProducts are a fast growing method of generating revenue—but you’ll see more results if your product is exactly targeted to what a customer is looking for. I encourage you to experiment with the Micro Niche Finder Tool—or your own market research—and I truly believe it is the best way to break into the most profitable niche markets on the Internet.
Article written by Andrew J. McClary, © 2008, All Rights Reserved.
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