Creating a Site Targeted Campaign

Google AdWords is an excellent way to bring traffic to your website. The problem is, that in competitive markets, it can get very expensive bringing that traffic in–especially when 20 other people are bidding on your same keyword and to get a first page listing will cost you upwards of $2.00 per click. It can get very expensive to promote your product when you’re spending $100 on advertising to make $50. Just imagine if your competition is 200 instead of 20?

So, how do you get around the PPC blues in a competitive market? Instead of creating a search targeted campaign, create a site targeted campaign. By creating a site targeted campaign, you are able to direct all of your advertising to specific websites through Google’s AdSense program. Here is a neat method that I use to bring traffic to my products:

1. Type in your desired keyword into Google (or any other search engine for that matter)
2. Open the first ten search results
3. More than likely, many of the websites you’ve opened participate in the Google AdSense Program. It’s been my experience that Google shows websites that promote advertising through AdSense first (which is where they make their money), although Google explicitly denies that they are anyway selective with their search results, it does nothing but make them money if they do.
4. Open Google AdWords and create a Site Targeted Campaign.
5. Add in the URLs of the websites that you chose that participate in Google AdSense. Google will automatically begin to display your ad on these sites.
6. Set your minimum CPM. This is how much you’re willing to spend per 1,000 impressions. I like to bid high on these and make sure my ad gets displayed as much as possible. If I really needed traffic, I would bid $5.00. However, it might work more in your favor to instead bid CPC, something more like $1.00 per click. Keep in mind that this is going to get expensive really fast, so you need to make sure that your website converts well, that you’re attracting the right kinds of customers, and that you’re Cost Per Conversion at least breaks even.

Keep in mind that actual results may vary. This is just a methodology that’s worked for me for the past few years–finding the top few websites in the search results and advertising on those pages. Most likely, these guys get a lot of traffic and have optimized their website very well. For a lot of people, this works very well in addition to their current Search Targeted Campaign. Just remember, if you want to have both a Site Targeted Campaign and a Search Targeted Campaign, you need to keep those campaigns completely separate in Google AdWords. Google likes to mix the two together automatically, but you will get higher conversions if you remember to keep those campaigns separate.

In the next few days, I’m going to create a product review site for a niche market and share with you how I can turn a simple review into a money making machine. Keep in mind, although I do get compensated for the reviews of products I promote, I am VERY honest. I will never promote a product that I haven’t tried for myself first. I would like to show you how easy it is to make money by promoting products that you already know and trust. Believe it or not, almost everything on the web is for sale and companies pay money for your recommendations and traffic. That’s coming down the pipe in a few days!