• Home
• Resources
• Links
• Forum
• Sitemap
• Contact

• Recent Articles

  • Section 508 Checklist
  • Testing Different Domain Names
  • Using Negetive Keywords
  • Affiliates With Ethics
  • Landing Page - Google AdWords IV
  • Ads - Google AdWords Part III
  • CTR - Google AdWords Part II
  • Methodology - Google AdWords Part I
  • Review: Peel Away Ads
  • My “Formula” to Getting Traffic
  • Creating a Site Targeted Campaign
  • Review: HostMonster
  • Building a PPC Friendly Website
  • How to Mask Your Affiliate Links
  • Niche Market Ideas and Buying Resell Rights
  • Review: SEO Elite
  • Generating Revenue from Google AdSense
  • Happy New Year!
  • Article Submission Techniques
  • Review: ClickBank Elite
  • more...

The following checklist covers all aspects of Section 508. Use this as a guide to ensure your application is in compliance. Read more

Do you have a product that you would like to promote nationally, worldwide, or just on a much grander scale, but have no way to actually track the effectiveness of your television or radio ad? I just learned a really groovy trick around this from analyzing the techniques of some large marketing schemes. Read more

Did you know that Google allows you to bid on Negative keywords as well? This can help you out tremendously if you do your research. For example, if I were promoting a digital product, like a “learn to sing” course, I would probably want to remove certain types of visitors from my website. You can do this two ways, you could qualify your visitors with very relevant ads (sometimes by adding the price of the product to the ad) or you could register negative keywords with your advertising campaign. Read more

Affiliate marketing is one of the many ways I make money with on the Internet. I’ve been meaning to write this for a while, because I think that’s important that people are aware and comfortable about whose trying to sell them products on the Internet. Read more

As I’ve mentioned in the first three parts of this series, the amount of money you pay per click is comprised of a strong relationship between your AdGroup’s and keywords, your advertisement, and your Click-Through Rate (CTR). There is one final thought that I would like to add as I conclude Google AdWords Part IV. Your landing page does hold a fairly large part of Google’s algorithm for computing your Cost Per Click (CPC). You need to be sure that your landing page is keyword dense and is full of quality content. Google wants their customers to click on your ad and become a regular visitor to your website. They want you to succeed because what is good for you is also good for them. Read more

Your advertisement is the second most important item in Google AdWords. As I’ve mentioned in the last segment, your number one goal is to get your Click-Through Rate (CTR) up, since Google charges you more for the amount of impressions you receive rather than the actual Cost Per Click (CPC). So, you want to get as many clicks as possible for every thousand impressions to get your money’s worth in this business, and a good advertisement is going to make that happen. I’m not going to go into detail about verbiage or marketing concepts that make a good ad. Instead, I’m going to give you a few times that will increase your CTR. Read more

In part one of the series, I gave you a simple outline of a methodology that optimizes your PPC campaigns. Under this methodology, your number 1 goal is to find profitable keywords and milk them for all they’re worth. To do this, you need to increase your Click-Through Rate (CTR). You see, Google AdWords is not really Pay Per Click. In reality, it’s a very complex algorithm that that has more to do with your CTR rate than anything. You’re not necessarily paying per click, you’re pay for every 1,000 impressions. So, if your ad gets 1 click for every thousand impressions, your cost per click is going to be significantly higher than someone who gets 100 clicks per thousand impressions. This is called your CPM (Cost Per Mille). This works the same on the Content Network as well and other PPC networks like Yahoo Search Marketing and MSN AdCenter are going in this direction as well. Read more

Ever noticed when you want to bid on a competitive keyword, it seems almost impossible to compete because the cost per click is so high? Or maybe you’ve noticed if you have 20 or 30 competitors, no matter how much you bid, it’s almost impossible to work your way to the top of a first page listing without spending a fortune? Sometimes it might even feel like you’re spending $100 to make $50. It’s actually not as impossible as you would think, let me explain why (and most importantly, how). Read more

Let’s face it, nobody uses pop ups anymore–and in order to get great conversions on a single product, we need to get the attention of our visitors in the least annoying way as possible. Banner ads and Google AdSense are quickly becoming non-effective psychologically because people are beginning to ignore advertising. So, in order for our advertising to become effective, we need to think outside of the box. Read more

I’m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don’t understand everything involved with making a website marketable. Some think that it’s your web design that makes you marketable, with the “if you build it, they will come” mentality. Some are more concerned about simply having a website with a contact page, with the “if I have a website, everyone will find me and contact me instantly” mentality. The truth is, it takes a lot of work to a get a website together that is marketable and achieving the conversions you’re looking for. Here is my formula. I can’t guarantee it will work for every business, but it certainly works for me. Read more

Next Page →