Dec
28
There are ethical ways to exchange links. Like I mentioned earlier, there is a very thin line between white hat and black hat SEO, so be very careful how you use what you learn. These techniques can help your website grow and at the same time make the internet a better place, or they can SPAM the internet with irrelevant links and get you into serious trouble with the search engines.
Here is a technique I use when trading links with a relevant website. Please do not use this technique to spam, that will do you no good in the long run. If you can find relevant Blogs that are very closely related to your website, I recommend finding a blog entry that has a high PageRank. I recommend reading the entire article and leaving a nice, detailed comment that is clearly helpful and part of the discussion. Right below your comment, add a small link to your website. Many blogs have a place for you to add your URL to your comment. Assuming your not spamming, the author of the blog entry will not flag your comment as spam. Here is a technique to finding high quality blogs that are related to your website:
Type this into Google:
inurl: “blog” “post a comment” -”comments closed” “YOUR KEYWORDS”
EDU Websites
If you can get a back link from an EDU website, it will help your PageRank tremendously. If you are currently in college, you should be able to gain access to your schools web server. If you can find friends that have EDU websites that are relevant to yours, ask them to trade links with you, it will certainly help you. Here is a technique for finding EDU blogs on the web to comment on:
Type this into Google
site:.edu inurl: “blog” “post a comment” -”comments closed” “YOUR KEYWORDS”
Link Exchanges
Link exchanges are another excellent way to increase your search engine ranking, assuming you’re exchanging quality links of course. The concept is simple-all of the websites within the link exchange have a Links page on their website and that page contains links to other websites they have traded with. You need to be made aware of something very important though. Google will penalize you for having a Links page with over 50 websites automatically. By having over 50 external links on one page, Google will actually decrease the value of the links you are trading. To prevent this, it is recommended to only trade links with websites that have high PageRank and not participate in over 50 link exchanges.
- Link Metro is a wonderful link exchange service. Website A chooses to exchange links with Website B. Website A places Website B’s link on the website’s link page. Website B can choose to accept or decline the exchange. If Website A accepts the exchange, Website B is given the Website A’s link and description. If Website A declines, Website B is notified to remove the URL.
Social Networking
Social networking sites are growing very quickly. I’m not referring to MySpace and FaceBook, who are famous for bringing people together, but I’m actually referring to business-to-business and business-to-customer networking.
Here are a few websites you should invest your time in:
- 43 Things - allows you to tag certain “things” and promote what people want to do. So if someone wants to learn web design, you can type “learn web design” and see who is in that category and add comments and a link to your course-without spamming of course.
- Squidoo - allows you to create “lenses” for specific topics to promote and advertise your products. Squidoo pages are optimized for search engines can have a very high PageRank.
Create a Blog
If you are promoting your own product, nothing improves your traffic more than adding a blog to your website and constantly updating it. Blogs are very search engine friendly and will help you increase your PageRank at record time. A relevant blog can help you achieve the results you’re looking for much faster than a boring sales page. Here are a few things you can do to get results:
- Put together a canned list of blog entries. If you’re product is on web design, write 20 web design entries and post one entry per day.
- Change the dates of your blog entries so they appear as if they’ve existed for a longer period of time, but continue to update the blog every day with relevant keywords and articles.
- Seed your Blog with relevant comments (even if they’re not your own). Make those comments look like someone else wrote them and even write a few negative comments. This will make your blog appear as if it’s popular and the search engines will reward you for it.
- Power up your blog posts with social networking sites: Del.icio.us, Digg, Reddit, Slashdot, StumbleUpon, Technorati, and Yahoo! My Web.Articles
ArticlesÂ
Create a free article section for your website and feature several keyword related articles for your potential customers to read. Not only will they be impressed with the free information, search engines will rank your individual article pages and increase traffic to your website. This will also prevent pay per click (PPC) advertisers (such as Google AdWords) from potentially marking your website as spam.
You can make money by having well written articles on your website as well. You can embed Affiliate links into your content and you can place Google AdSense advertisements throughout the copy of your article. Just because you’re offering the information for free doesn’t mean that you shouldn’t try to monetize it-just remember not to go too far.
Article written by Andrew J. McClary, © 2008, All Rights Reserved.
Social Bookmarking:
BlinkList
| Blogmarks
| del.icio.us
| Digg it
| FeedMarker
| Furl
| Linkroll
| ma.gnolia
| Netscape
| Spurl
| StumbleUpon
| Yahoo MyWeb
|
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