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Using Negetive Keywords
Did you know that Google allows you to bid on Negative keywords as well? This can help you out tremendously if you do your research. For example, if I were promoting a digital product, like a “learn to sing” course, I would probably want to remove certain types of visitors from my website. You can [...]
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Landing Page – Google AdWords IV
As I’ve mentioned in the first three parts of this series, the amount of money you pay per click is comprised of a strong relationship between your AdGroup’s and keywords, your advertisement, and your Click-Through Rate (CTR). There is one final thought that I would like to add as I conclude Google AdWords Part IV. [...]
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