Archive | February, 2008

Using Negetive Keywords

by A.J. McClary on 21. Feb, 2008 in Internet Marketing, User Experience

Did you know that Google allows you to bid on Negative keywords as well? This can help you out tremendously if you do your research. For example, if I were promoting a digital product, like a “learn to sing” course, I would probably want to remove certain types of visitors from my website. You can do this two ways, you could qualify your visitors with very relevant ads (sometimes by adding the price of the product to the ad) or you could register negative keywords with your advertising campaign. (more…)

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Landing Page – Google AdWords IV

by A.J. McClary on 04. Feb, 2008 in Internet Marketing, User Experience

As I’ve mentioned in the first three parts of this series, the amount of money you pay per click is comprised of a strong relationship between your AdGroup’s and keywords, your advertisement, and your Click-Through Rate (CTR). There is one final thought that I would like to add as I conclude Google AdWords Part IV. Your landing page does hold a fairly large part of Google’s algorithm for computing your Cost Per Click (CPC). You need to be sure that your landing page is keyword dense and is full of quality content. Google wants their customers to click on your ad and become a regular visitor to your website. They want you to succeed because what is good for you is also good for them. (more…)

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