Archive | January, 2008

Ads – Google AdWords Part III

by A.J. McClary on 31. Jan, 2008 in Web Design

Your advertisement is the second most important item in Google AdWords. As I’ve mentioned in the last segment, your number one goal is to get your Click-Through Rate (CTR) up, since Google charges you more for the amount of impressions you receive rather than the actual Cost Per Click (CPC). So, you want to get as many clicks as possible for every thousand impressions to get your money’s worth in this business, and a good advertisement is going to make that happen. I’m not going to go into detail about verbiage or marketing concepts that make a good ad. Instead, I’m going to give you a few times that will increase your CTR. (more…)

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CTR – Google AdWords Part II

by A.J. McClary on 28. Jan, 2008 in Internet Marketing, User Experience

In part one of the series, I gave you a simple outline of a methodology that optimizes your PPC campaigns. Under this methodology, your number 1 goal is to find profitable keywords and milk them for all they’re worth. To do this, you need to increase your Click-Through Rate (CTR). You see, Google AdWords is not really Pay Per Click. In reality, it’s a very complex algorithm that that has more to do with your CTR rate than anything. You’re not necessarily paying per click, you’re pay for every 1,000 impressions. So, if your ad gets 1 click for every thousand impressions, your cost per click is going to be significantly higher than someone who gets 100 clicks per thousand impressions. This is called your CPM (Cost Per Mille). This works the same on the Content Network as well and other PPC networks like Yahoo Search Marketing and MSN AdCenter are going in this direction as well. (more…)

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Methodology – Google AdWords Part I

by A.J. McClary on 23. Jan, 2008 in Internet Marketing, User Experience

Ever noticed when you want to bid on a competitive keyword, it seems almost impossible to compete because the cost per click is so high? Or maybe you’ve noticed if you have 20 or 30 competitors, no matter how much you bid, it’s almost impossible to work your way to the top of a first page listing without spending a fortune? Sometimes it might even feel like you’re spending $100 to make $50. It’s actually not as impossible as you would think, let me explain why (and most importantly, how). (more…)

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My “Formula” to Getting Traffic

by A.J. McClary on 17. Jan, 2008 in Internet Marketing, Web Design

I’m an Internet Marketer by trade. It is my full-time career to make websites look good and make money for people. The problem that I constantly see, however, is that a lot of my clients simply don’t understand everything involved with making a website marketable. Some think that it’s your web design that makes you marketable, with the “if you build it, they will come” mentality. Some are more concerned about simply having a website with a contact page, with the “if I have a website, everyone will find me and contact me instantly” mentality. The truth is, it takes a lot of work to a get a website together that is marketable and achieving the conversions you’re looking for. Here is my formula. I can’t guarantee it will work for every business, but it certainly works for me. (more…)

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Creating a Site Targeted Campaign

by A.J. McClary on 16. Jan, 2008 in Internet Marketing, User Experience

Google AdWords is an excellent way to bring traffic to your website. The problem is, that in competitive markets, it can get very expensive bringing that traffic in–especially when 20 other people are bidding on your same keyword and to get a first page listing will cost you upwards of $2.00 per click. It can get very expensive to promote your product when you’re spending $100 on advertising to make $50. Just imagine if your competition is 200 instead of 20? (more…)

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