Archive | November, 2007

Google’s Duplicate Content Penalty

by A.J. McClary on 28. Nov, 2007 in Internet Marketing, Web Design

As I’ve revealed to you in my free six-day mini-course (and in much more detail in my Amazing Design Secrets Internet Marketing book if you haven’t got the chance study my course yet), one of the best ways to get a ranking in the search engines is to get a “back-link” to your website. What exactly does that mean, you might ask? I means that you need to get someone who is doing well to refer you by placing a hyperlink to your website off of their website so that the search engines can crawl you. The more often your website is referred, the more often your searchers are going to find your website in the search engines. (more…)

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Using PNG-24 Graphics

by A.J. McClary on 19. Nov, 2007 in Internet Marketing, Web Design

It’s absolutely amazing how much graphic design improves your conversion rate nowadays! Back in the day–a.k.a. 1994–graphics played little impact on online sales and it was almost better if you didn’t have any graphics at all. I remember opening each image I used and compressing it to the lowest possible quality so it would render well on dial-up. This is simply not the case anymore! (more…)

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Optimize Your CSS File

by A.J. McClary on 16. Nov, 2007 in Internet Marketing, User Experience

A while back, I found a very groovy tool that has helped me organize my CSS tremendously by ordering my @Rules, Style Rules, and Properties, standardizing the format and consistencies of line breaks through the document, and compressed my CSS file sizes nearly in half! (more…)

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Free Squeeze Page Template

by A.J. McClary on 12. Nov, 2007 in Web Design

Many of my students frequently ask me for a squeeze page template for them to use on their website. It’s commonly accepted these days that squeeze pages are a great way to promote a single product and to make a conversion quickly and easily. However, a lot of people struggle writing the HTML and CSS required to make their squeeze pages really pop! What I’ve done is put together a valid XHTML page with a great CSS style-sheet that’s easy to read and edit for you to use on your own website. Simply create a header graphic called ‘header.jpg’ and drop it into the images directory. (more…)

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